Definition
Integrated Marketing Software for Your Business
Are you in search for the most reliable and effective marketing software? Well, as we certainly have understood, marketing campaign becomes one of the most important business activities because it is the most visible and possible way to promote our products and services. In order to make our marketing campaigns become more effective and more [...]
KM infrastructural capabilities have a significant positive effect on KM success
IT has been identified by a number of studies as a major determinant of KM success (e.g. Purvis et al., 2001). The quality and speed of knowledge transfer, for example, is considerably improved with the support of technologies (Ruggles, 1998). Common IT applications employed by firms include intranets, knowledge repositories and group decision support systems. [...]